cross channel marketing

  While a millennial might drink alone, they are more apt to share the experience with the whole world! Of millennials who drink wine, according to the Wine Market Council, over 50% talk about it on Facebook, and more than a 1/3 share on Instagram, Twitter, or YouTube. Instagram picture share is free advertising for brands and venues. They are just digitally social about their experiences with beer and spirits.  Millennials are eager to know and are influenced by what their peers and experts say about alcohol products. About 60 percent consider wine reviews “extremely” or “very” important, compared to about 20 percent of baby boomers. They are changing how we talk about and buy things.  Although Millennials are value-conscious, they use coupons and look for good deals. But, that doesn’t mean they don’t seek quality. They also equate price with quality. In short, mass media doesn’t have the same impact because they don’t believe it. Due to their connectedness to communitie...

Precise Data and Creative Strategies Ignite Emotion It’s easy to get lost in the linguistic maze of marketing jargon. Terms like data, strategy, analytics, and more tell superficial stories. Explanations often lack the context that helps people understand the conversation. This can lead to a breakdown in communication between marketing and stakeholders – ultimately resulting in subpar campaign executions, lackluster customer engagement and poor conversions. Let’s take a closer look at how to use exact data and creative strategies to develop customer journeys that ignite emotion.  First, let’s look at two examples of emotions that can be ignited. An emotion being positive or negative does not necessarily determine whether the outcome will be positive or negative. Upset This can happen at any point in the customer journey. An experience that upsets a potential customer can keep them from becoming a buyer. That potential customer could be lost forever. The same is true with customers ...