What is Omnichannel Customer Engagement?
Omnichannel customer engagement is a worthy pursuit for companies. It gives a company the ability to deliver a personal and contextual experience to each customer. It synchronizes the marketing from multiple channels within a single journey while managing the customer life cycle. An omnichannel retail strategy is an approach to sales and marketing that provides shoppers with a fully integrated experience by fusing user experiences. It blends mobile-browsing to brick-and-mortar and everything in between. An omnichannel engagement platform takes in every customer interaction and their overall experience of your product and brand. For example, a customer engagement platform should enable the customer to do the following and more: • Browse an in-store product, scan it with your app, and then add it to their virtual shopping cart to purchase later in a different size. • A shopper browses your online store, searches further on social sites like Instagram, Facebook, and...